​​​​Kelechi Ibe

Digital Marketing Manager. Earth Class Mail 

​February 2021 - Present

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• Full end-to-end planning, management, execution and optimization of paid media campaigns in Google, YouTube, Facebook, Twitter, LinkedIn etc.
   

• Work with the Digital Marketing Director to establish specific KPIs and ensure necessary tracking and reporting is in place to measure effectiveness and optimize results
   

• Responsible for the pre-launch QA process including appropriate conversion tracking, digital assets, audience segments etc.
   

• Lead the development of campaign components (including keyword research, developing ad copy, landing page design, account structure etc.)
   

• Responsible for day-to day trafficking, testing, and troubleshooting of all paid ads
   

• Make recommendations on campaign optimization (bid management, structure and targeting improvements, search query mining, keyword expansion, adding negative keywords, A/B testing etc.) and post campaign analysis
   

• Conduct daily/weekly/monthly reporting and analysis of campaign performance to influence decision making
   

• Create and manage custom measurement reports that capture key metrics from different data sources (Google Ads / Google Analytics / Google Search Console / Facebook Ads / HubSpot etc.)
   

• Proactively proposes solutions to correct pacing and improve ROI based on pre-planned campaign goals
   

• Identifies areas of risk and opportunity and escalates potential problems as necessary
   

• Make recommendations to the Digital Marketing Director on CRO and landing page testing
   

• Actively engage in an understanding of paid search and social landscapes trends and best practices
   

• Provide support in SEO projects as and when necessary

 

 

Digital Marketing Consultant. US Citrus 

​October 2020 - Present

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• Assisting in the scaling of the fast-growing, customer centric, US Citrus brand
   

• Helping with the development and execution of go-to-market and cross-channel digital marketing strategy with a focus on customer acquisition
   

 

Digital Campaign Specialist. Cox Media Group 

​May 2019 - September 2020

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• Responsible for creating enterprise-level dashboards and ad-hoc reports with business intelligence tools to assess campaign success, spot anomalies in data, and surface key revenue opportunities to C-Level executives, direct-line supervisors & sales teammates
   

• Identify optimization opportunities for digital campaigns, including search marketing (SEO/SEM), targeted display and video, retargeting, social media, as well as mobile optimizations
   

• Solved a pressing company problem by developing an automated client report to reduce creation time from 72 hours to under 40 minutes using Google Sheets formulas, API connectors, and Google Data Studio

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• Saved a multi-million-dollar account from going to a competitor by identifying outliers in campaign performance, resolving the issues quickly, and demonstrating improved results during a client meeting
   

• Won employee of the month just two months after starting at Cox Media Group (July)
   

• Seen as a go-to expert for sales reps and senior-level staff to rescue at-risk client accounts
   

• Achieved an increased client spend rate by $76K per month, generating $300K+ from a single account
   

• Published a SEMrush thought leadership article on custom intent audiences that ranks on page one of Google (click the link to view)
   

• Act as a digital project account manager, serving as external team management lead, coordinating between account executives and central ad operations team
   

• Act as a digital product expert for clients and our entire Cox Media Group sales team
   

• Coordinate digital creative fulfillment, working with Account Managers and Central Ad Operations team
   

• Oversee end-to-end implementation and continued success of client campaigns
   

• Expertly navigate search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing at varying client levels of understanding

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Digital Marketing Specialist. Stirista

​June 2017 - May 2019

 

• Led the strategic direction of digital marketing; created, optimized, managed, and reported on the performance of internal marketing campaigns on Google, Facebook, LinkedIn, and Twitter, as well as retargeting campaigns

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• Monitor the weekly and monthly traffic performance of three Stirista website properties using Google Analytics
   

• Directed and executed SEO strategies that increased Stirista.com organic website traffic by 320%
   

• Used my knowledge in search engine algorithms, information retrieval and text analysis to rank 15 articles on Google's featured snippet which positioned Stirista for voice search
   

• Implemented a Google Ads strategy that increased leads by 80% and saved the company $32K annually by shifting Google Ads strategy in-house
   

• Proactively performed traffic and competitive analysis and made data-driven recommendations
   

• Spearheaded company's internal email deployments and reported on its performance
   

• Developed and maintained Salesforce attribution program; assigned leads in Salesforce
   

• Created website monthly traffic report across channels and monitored the main email for potential client leads
   

• Stayed up to date with digital marketing trends and potential new channels and strategies, including data analytics, social media marketing, programmatic media buying, machine learning, and artificial intelligence

 

Founder. JustShopping.NG (Personal Project)

​January 2015 - Present

 

• Built several E-Commerce websites I plan on using for a business idea. These include JustShopping.NG, JustGames.NG, JustPhones.NG, JustShoes.NG and JustMakeup.NG, with many more to come
   

• Created prototypes of JustHomes.NG which will offer similar services as zillow.com and trulia.com. Here are some of my prototypes for JustHomes.NG: bit.ly/justhomes1, bit.ly/justhomes2, bit.ly/justhomes3, bit.ly/justhomes4, bit.ly/justhomes5, bit.ly/justhomes6, bit.ly/justhomes7, bit.ly/justhomes8
   

• Created prototypes of JustCars.NG which will offer similar services as autotrader.com and cars.com. Here are some of my prototypes for JustCars.NG: bit.ly/justcars1, bit.ly/justcars2, bit.ly/justcars3, bit.ly/justcars4
   

• All E-Commerce websites and prototypes listed above were personally built by me from start to finish
   

• Possess the ability to fully design and manage E-Commerce stores on platforms such as Shopify, BigCommerce, WooCommerce, and Opencart
  
   

 

Marketing Manager. Ask Onyeka LTD

​August 2014 - January 2017

 

• Executed a high-impact Facebook video advertising campaign that reached 1.4M+ women, generated 500+ comments, 2K+ shares, and 16K+ reactions
   

• Generated 6K+ Facebook followers in a single month and 100K+ followers in total
   

• Led strategic marketing direction for all the company’s marketing campaigns
   

• Developed and implemented campaigns for email marketing (MailChimp), brand awareness (Facebook PPC), retargeting (Perfect Audience), search engine optimization, and offline advertising with flyers
   

• Built and designed the AskOnyeka.com website and a highly competitive online eCommerce retail store
   

• Managed comments and live chat on AskOnyeka.com and AskOnyeka.com/store
   

• Preserved brand integrity by monitoring the consistency and improving the quality of marketing content
   

• Improved conversational marketing by boosting engagements on social media through the creation of video ads, loyalty programs, contests, giveaways, and fan of the week
  
   

 

Social Media Manager. Kayge Cosmetics

August 2012 – September 2013

 

• Oversaw social media brand advertising campaigns and strategic initiatives, generating 15K+ Facebook likes
   

• Increased customer engagement through social media; managed fan page, posting updates, and replies
   

• Led communications in a high-traffic, competitive space, working with cross-functional teams to significantly expand online presence and merchandising opportunities